Our Customer Promise:
Distinctive and elegantly simple solutions that intelligently address your technological and business needs.
Our Brand Attributes:
Expert, Inventive, Passionate, Dynamic, Flexible, Entrepreneurial
Our Brand Position:
Innovation, Precision, Trust.
Cultivating a unified brand identity is crucial for cementing our position as a trusted leader in medical imaging. Every team member is responsible for ensuring that all marketing materials fully comply with brand requirements, thereby safeguarding the consistency and integrity of our worldwide brand.
This will help us maintain a strong, constant identity at all points of contact with our customers.Thank you in advance for your cooperation in using these guidelines faithfully, I appreciate your commitment.
We look forward to working together while continuing to build our Brand.
ABOUT THESE GUIDELINES.
The Carestream Healthcare International brand is more than just our logo and a color (orange.), it forms the foundation of all our communications.
The additional elements that shape our visual identity include our trademarks, tone of voice, color palette, typography, and graphic elements.
These guidelines outline the appropriate usage of branding elements for the most common applications. However, they cannot cover all possible usage scenarios.
These resources aim to equip you with the necessary knowledge and insight to effectively represent the Carestream brand in most scenarios.
If you ever require further guidance or encounter specific brand-related questions not covered here, please do not hesitate to contact us.
OUR PROMISE.
Our promise is the essence of our brand:
We will strive to focus our heritage, experience and expertise to create simple, elegant solutions – solutions that offer radiology professionals a smarter way forward. Today 's global healthcare business is under unprecedented pressure to improve operational performance and reduce costs. We must work to develop newer, better, and more cost-effective solutions for our clients, allowing them to provide higher-quality medical products and services to patients.
OUR APPROACH.
Carestream Healthcare International's approach is based on an unwavering dedication to doing everything it takes to help our customers succeed. It is as simple as it is clear.
We aim to achieve excellence through creative concepts in production, logistics, procurement, installation, training, and service.