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Logistics

CHANNEL PARTNER BRAND MARK GUIDELINES

Carestream’s Channel Partners play an important role in our marketing efforts. They advertise, display and help promote Carestream products. Although they play an important role in sales, they are not part of the Company. Channel Partners must enter into a Channel Partners Agreement in order to use Carestream corporate trademarks to promote Carestream products. The use of Carestream trademarks enables business success and ultimately contributes to Carestream’s overall success. To leverage these benefts and protect proprietary rights, Channel Partners must understand what constitutes proper use. 

Color Palette

The Channel Partners Brand Mark can be represented as:

  • TWO-COLOR – CARESTREAM ORANGE and GRAY
  • ONE-COLOR – BLACK

When do I use which Brand Mark?

The TWO-COLOR version should be used on all printed collateral, online ads and partner websites. The ONE-COLOR version is for use when limited colors are available for printing. In today’s digital,on-demand printing environment, the TWO-COLOR version is not only easy to replicate, but also cost-feasible.

Pantone 158C Gray Pantone Black C WHITE
C 0 R 245 C 0 R 109 C 0 R 000 C 0 R 255
M 61 G 128 M 0 G 110 M 0 G 000 M 0 G 255
Y 97 B 37 Y 0 B 113 Y 0 B 000 Y 0 B 255
K 0 K 70 K 100 K 0
HEX #EE7623 HEX #6D6E71 HEX #000000 HEX #FFFFFF

Brand Mark Clear Space

What is clear space and why is it important? Clear space visually separates the Brand Mark from other elements surrounding it on the page. It allows the Brand Mark to stand out and ensures visual integrity.

To create maximum visual impact for the Brand Mark, always maintain an area of clear space around the Brand Mark equal to the height of the “C” in Carestream Healthcare International.

Brand Mark Use on Collateral

Channel Partners may use the Channel Partners Brand Mark only in direct association with names, illustrations or photographs of Carestream Healthcare International products and services. When deemed strategically important, the Brand Mark may reside on the front side of a piece. In all situations, be certain to maintain minimum clear space from other graphic elements.

Only use the Carestream Masterbrand Mark indirect association with Carestream Healthcare International products, services, sub-brand names, illustrations or product imagery.

Incorrect Usage

Trademarks may not be joined together in a way that could mislead or confuse the public as to the relationship of an Channel Partners to Carestream Healthcare International.

Do not alter or add elements to the Carestream Healthcare International Masterbrand Mark, the Channel Partners Brand Mark or to Carestream imagery.

Incorrect usage of the Carestream Healthcare International Masterbrand Mark compromises the integrity of our identity. To ensure accurate and consistent reproduction of the Carestream Healthcare International Masterbrand Mark, never alter, add to or attempt to recreate the Carestream Healthcare International Masterbrand Mark. Channel Partners CANNOT use the Carestream Healthcare International Masterbrand Mark as a stand-alone logo.

Do not use design elements or create logos or slogans that are similar to those used by the Carestream Healthcare International Masterbrand Mark.

Do not visually link the Carestream Masterbrand Mark or the Channel Partners Brand Mark with any other company name, logo, trademark or service.

Channel Partners CANNOT use the Carestream International Masterbrand Mark as astand-alone logo.

Brand Mark Use on Letterhead/Business Cards

The Channel Partners Brand Mark can be added to business cards and letterhead as shown in the examples. Either the TWO-COLOR or ONE-COLOR version of the Brand Mark can be used.

Trademarks MAY NOT be joined together in a way that could mislead or confuse the public as to the relationship of an Channel Partners to Carestream Healthcare International. Be sure to adhere to minimum clear space and size requirements.

Also adhere to the Brand Mark color palette when using the Brand Mark on these business forms.

Incorrect Usage in Tradeshow Displays

The Carestream Healthcare International Masterbrand Mark CANNOT be used to brand an Channel Partners tradeshow booth. Only the approved Channel Partners Brand Mark may be used. The Brand Mark shouldalways appear on white with proper clear space.

Only use the Carestream Healthcare International Masterbrand Mark in directassociation with Carestream products, services, sub-brand names, illustrations or product imagery.

Do not visually link the Carestream Healthcare International MasterbrandMark or Channel Partners Brand Mark with any other company name, logo, trademark or service.

Do not use design elements or create logos or slogans that are similar to those used by Carestream Healthcare International .

Incorrect Brand Mark Usage

Only use the approved Channel Partners Brand Mark – all other marks, logos or symbols should not be developed and used in place of the approved Channel Partners Brand Mark.

The Brand Mark must NEVER be altered in any way. Always use the Brand Mark electronic artwork that has been approved for use.

On this page are a few examples of incorrect usage of the Channel Partners Brand Mark.

Products may bear one or more Carestream trademarks, trade names or brandnames(”Marks”). Channel Partners may not remove, alter or otherwise modify or conceal any Marks on the Products, nor may Channel Partners add any marks to the Products. Channel Partners may use the Marks in advertising but only where the advertising directly refers to the Products or references Channel Partners as a Channel Partner of such Products. If Carestream at any time objects to Channel Partners’s use of the Marks or Channel Partners references, Channel Partners shall correct the usage as soon as commercially reasonable but no later than the next revision of such materials. Carestream retains all rights to the Marks not expressly conveyed to Channel Partners by this Agreement. Channel Partners may not use, or license others to use, the Marks on, or in connection with, any goods or services (including, but not limited to, promotional and merchandising items), other than the Products.

© Carestream Healthcare International 2026